JAM Brands
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Laura Ashley


For the way you live 

LAURA ASHLEY is the quintessential English lifestyle brand inspired by a rich 60+ year design heritage. LAURA ASHLEY is timeless, classic yet contemporary, and relevant in today’s modern world.

Well known for its distinctive feminine floral designs, the brand is well recognized and loved worldwide, boasting 88% brand awareness. With many current licenses in ladies’ and children’s apparel and accessories, as well as home furnishings and accessories, there are still many layers of opportunity in licensing this brand for North America and beyond.

LAURA ASHLEY appeals to a sizeable and well defined demographic. Licensees are supported by a vast library of iconic print assets that make it very appealing from a product development perspective. The brand is positioned to allow upper tier retailers, as well as mid-market, specialty and big box – with each tier supported by distinctive branding elements and packaging.

LAURA ASHLEY… Fresh, feminine, floral, beautiful, brilliant, refined, contemporary, inspiring, classic…for the way you live!


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